![]() ![]() ![]() You can go ahead and choose the page type that best describes your business. Educational institution: For educational related industries such as schools and universities.Showcase page: Need to have an existing LinkedIn company page and your objective is to create a child page that falls under the parent company page.Medium to large business: For businesses that got more than 200 employees.Small business: For businesses that got fewer than 200 employees.There are 4 page types available for selection and below are their definitions: Once you click the “Create a Company Page” button, next thing they would ask you is to choose a page type. Basically it acts as the general face of the business and a destination for your target audience to find out more about your company in all aspects.īelow are two great examples of how some brands are leveraging it:Įxample 1: Microsoft leveraging its key executives to share their opinions and views on the future of technology and the vision/direction of where the business will be heading towards. ![]() You can use it to showcase everything about your business from your product, vision, values to even the culture and employee life. Just like how you upload your resume and input all your skills and experience on your personal LinkedIn profile, a company page is like your LinkedIn resume that represents your business. So what exactly is a LinkedIn company page?īefore you start following the first step, I feel it is necessary to explain what a LinkedIn company page is. Therefore, I have broken down the whole process into 6 simple steps that you can follow to create and kickstart your first LinkedIn company page. If you are interested in finding out more about why they invest their time and effort onto LinkedIn, you can refer back to my previous blog for more details: 7 reasons why 50 million+ businesses created a LinkedIn company page.īut today, I am here to help guide you take the first step to start leveraging LinkedIn as a tool for your business which is setting up the page. More and more brands are using LinkedIn as a platform and as a tool to market, network, connect, and sell. With more than 706 million members, LinkedIn has become a platform that businesses cannot ignore especially with its high quality member base. These businesses can be ranging from SMB, startups to multinational corporations. According to the latest LinkedIn data, 50 million+ businesses are listed and each created a company page on the platform across the globe. ![]()
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